Stylish Star Allu Arjun, one of the leading actor in South India, has been signed up as the brand ambassador for the popular cool drink, Parle Agro’s Frooti in the southern market. Arjun is the first ever brand ambassador for South India for the product. The new ad campaign of Frooti featuring Bunny will begin in summer.
South India being the second most contributing region after North is a priority market for Parle Agro. “The superstar will be Frooti’s first-ever brand ambassador for this region and will help consolidate foothold in the South Indian market,” the company has said in a statement.
The Rs. 2,000-crore brand is one of the leading mango beverages in the country, the company said. The announcement is a part of the food and beverage company’s expansion strategy to become a Rs. 10,000 crore entity by 2022.
Nadia Chauhan, Joint MD and CMO of Parle Agro, said, “With a strong focus on south India, it has been necessary for us to drive aggressive inputs for both marketing and sales & distribution efforts in the region.
On the work side, Allu Arjun is currently busy in his next upcoming movie Naa Peru Surya Naa Illu India, written and directed by Vakkantham Vamsi and produced by Sirisha and Sridhar Lagadapati under Ramalakshmi Cine Creations banner. The film is set to hit the theaters on 27th April 2018.
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