Entry Level Apple Macbook Might Hit 4 Million Shipments in 2018, Says Research


A rumor which was leaked about a week ago is doing rounds in internet. Apple is going to launch a new entry-level Macbook by the end of Q2 of 2018. A trusted and reliable source has confirmed that Apple is planning to launch the cheapest Macbook Air later this year. The price tag is expected to be about the same level as that of the existing MacBook Air or slightly higher.

Digitimes Research senior analyst Jim Hsiao expects shipments for the new MacBook to reach around four million units in 2018. Hsiao pointed out that Apple originally looked to reduce cost by seeking panel supply for the new MacBook from a China-based maker, but the US-based vendor has decided to source the panels from Korea-based LG Display due to issues at the China supplier.

Apple analyst Ming-Chi Kuo of KGI Securities says a new model is in development. The company is planning to revive the MacBook Air by releasing a cheaper new model during the second quarter of 2018, he says.  Kuo’s track record of predicting what Apple is going to do next is very good and we’ve got no reason to suspect he’s wide of the mark here. The MacBook Air has been around since 2008 and received its last refresh in June 2017.

The base $999 model includes a 13.3-inch 1,440-by-900 resolution display, a 128GB SSD, 8GB of RAM, and is powered by a dual core 1.8GHz Intel Core i5-5350U with Intel HD Graphics 6000 integrated GPU. The processor is a 5th generation Intel chip first released back in early 2015, so it’s well overdue for an upgrade. So, the next cheaper model might come under $800 mark.

Although Apple has set a shipment goal of six million units for the new notebook for 2018, Hsiao expects the actual volume to reach only two thirds of the target since the product still has not yet reached a price point that can significantly stimulate its demand.

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