Hike Partners With Airtel to Preinstall Total App to select smartphones


Homegrown messaging app Hike on Wednesday partnered with Bharti Airtel to embed ‘Total, built by hike’ applications on select smartphones under Airtel’s ‘Mera Pehla Smartphone’ initiative. With this partnership, starting from March 2018, select smartphones under the ‘Mera Pehla Smartphone’ will be shipped with Total app as a pre-installed feature.

According to Hike official Blog, “‘Total, built by hike’ is a refined version of Android targeted at simplifying the smartphone and internet experience for the next billion people. ‘Total’ lets users access essential services such as Messaging, News, Recharge and more even without an active data connection and paves the way for them to get on Data by providing packs at as low as Re. 1.”

It has 4 key elements to it that combined together make the end to end experience extremely seamless: News, Cricket, Recharge, Wallet & More < 1MB, Single Login for All Services, Works Without Data, and Total Data Packs Starting at Re 1. Over 50% Cheaper than Market.

Intex and Karbonn are the first Smartphone partners that will carry ‘Total, built by Hike’. Total will be available on 4 models across Intex & Karbonn. The devices with Total are: Intex Aqua Lions N1, Intex Aqua Lions T1, Intex Aqua Lions T1-Lite and, Karbonn A40 Indian. The devices are scheduled to hit the shelves starting 1st March 2018 starting at a price point of Rs 3,000.

The Airtel’s ‘Mera Pehla Smartphone’ programme was launched in October last year and is aimed at enabling access to 4G smartphone to maximum users. Airtel has partnered with multiple mobile handset manufacturers like Karbonn, Intex and Micromax for the same.

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