Huawei Offline Sales: The chinese smartphone maker is going to change its strategy to go online in India. The company has decided to start its offline sales soon with the smartphones it has to offer. A top executive has said that, Chinese smartphone maker Huawei is all set to ramp up its offline presence in India, especially in tier II and III cities with its Successful Honor sub brand.
“Since the skew is heavily in favour of going offline, we are working on strengthening this channel. Given the growing 4G penetration, we are set to serve tier II and III markets and working towards this on a priority basis,” P. Sanjeev, Vice President, Sales, Huawei India-Consumer Business Group. Xiaomi is the first one to take such initiative and Huawei is following it with the success of its smartphone brand in the country.
Huawei Offline Sales May Begin Soon in India:
While overall global smartphone shipments grew three per cent Year-over-Year (YoY), reaching 365 million units in the second quarter of 2017, Chinese smartphone brands marked a record 48 per cent market share worldwide, with India remaining a key focus geography, says market research firm Counterpoint Research.
With 20 percent overseas smartphones shipments (YoY), Huawei is one of the fastest-growing Chinese brands. In India, it recorded 1.5 per cent market share in the second quarter this year.
According to Sanjeev, with the launch of these service centres, Huawei can now assure best in class after-sale services to its consumers. In the coming months, Honor plans to unleash a host of products, in various segments and categories. In the hot-selling Rs 10,000-Rs 15,000 category in India, Honor has three of its best-selling products — Honor 6X, Honor Holly 3 and 3 Plus.
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