There are many smartphone companies which are now launching cheaper android smartphones for smartphone users who cannot afford high end models. The cheaper android smartphones are going to partner with google to launch Android Go powered smartphones. There are many manufacturers including Nokia have partnered with Google to launch these devices and now, the first one comes to India in the form of Lava Z50.
Lava’s new smartphone runs the latest version of Android but minus the elements and apps that make it resource intensive. Android Go smartphones are the one that comes with Latest android versions and light weight Go Google service applications. Indian phonemaker Lava International Ltd has launched an Android Go smartphone called Z50 in India and is the first Android Go smartphone in India and will be available at Rs. 5,000.
The Lava Z50 runs Android Oreo (Go Edition) which is an optimised version of Android Oreo for low-configuration smartphones, and runs Lite version of Google apps, which load faster, use less data and take up less space. So instead of regular Google apps such as Google Assistant, Google Maps, Gmail and YouTube, Lava Z50 comes preloaded with their alternative light apps such as Assistant Go, Maps Go, Gmail Go and YouTube Go, respectively.
Google has also integrated the data saver mode into the OS while the Google Play Store has been optimized too so it will highlight apps which will run smoothly on Android Go. The Lava Z50 is powered by MediaTek’s entry-level MT6737m processor paired with 1GB RAM and offers 8GB internal storage with the option to add more via microSD card. The 4.5-inch display is big enough for casual users, but has resolution of just 854x480p.
Android Go will provide a massive boost to Airtels efforts to bring affordable smartphone options to the market and potentially enable millions of feature phone users and unconnected people to get online, said Bharti Airtel Chief Marketing Officer Vani Venkatesh. “We are excited to collaborate with Google and our device partners to work towards this shared vision of bringing smartphones within the reach of more people,” Venkatesh added.
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