Whatsapp Major Updates Confirmed by Vice President Chris Daniels on Wednesday. WhatsApp users in India will start seeing ads in Status. Doing this, the company will get into a primary monetization mode and also allowing businesses to reach people. However, the vice president of the service did not mention any timeline for this move as to when advertisement will start appearing.
The ‘Status’ option allows users to share text, photos, and short videos as their status, which disappear after 24 hours.
Facebook had acquired WhatsApp for $19 billion. The messaging platform, which competes with the likes of WeChat, Viber, Line, and Hike, has over 250 million in India — a key market where it is battling concerns over fake messages on its platform.
Daniels is currently in India and met IT Minister Ravi Shankar Prasad on October 31 in the backdrop of India’s demand for traceability of sinister messages that have incited incidents of violence.
How to mute ads in WhatsApp’s Status
- Once WhatsApp Status starts showing ads, users can head to Settings and mute specific brands that are featuring ads in Status.
- You can also mute ads from Status tab.
The big question that looms this decision is the compromise advertisements will put on the end-to-end encryption security for WhatsApp messages, which makes it nearly impossible for WhatsApp and any third-party to log the private chats between contacts. However, it is not clear as of now whether advertisements in Status will interact with the chat content.
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