Kalyan Jewellers has apologised for its latest ad starring Amitabh Bachchan

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Amitabh Bachchan and daughter Shweta Nanda recently featured in an advertisement of a jewelry brand. The advertisement, however, did not go down well with the bank union, which resulted in protests and heavy backlash. The statement issued by Kalyan read, We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect,” Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement here.

He said, “We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended.”

“We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country,” the statement said.

It shows the father-daughter visiting a bank regarding Bachchan’s pension, only to be spurned by uncaring and unhelpful officers. Finally, it is revealed that his pension has been credited twice and they had come to inform this and return the money. The bank officer asks them to keep it as the procedure to return the money is tiresome. “Who will even know?” the manager asks to which Bachchan replies that he himself would no, and that a wrongdoing is a wrongdoing regardless of who knows.

The shooting for this ad had taken place in May this year as reported by Janta Ka Reporter.

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