• BUSINESS
  • ENTERTAINMENT
  • GADGETS
  • HEALTH
  • LIFESTYLE
  • MARKETS
  • SPORTS
  • TECHNOLOGY
  • TRADING
Facebook Twitter Instagram
PressKS
Subscribe
  • BUSINESS
  • ENTERTAINMENT
  • GADGETS
  • HEALTH
  • LIFESTYLE
  • MARKETS
  • SPORTS
  • TECHNOLOGY
  • TRADING
PressKS
Home»DIGITAL MARKETING»How to generate leads in Linkedin
DIGITAL MARKETING

How to generate leads in Linkedin

ClarissaBy ClarissaFebruary 18, 2020Updated:February 18, 2020No Comments5 Mins Read
Facebook Twitter Pinterest LinkedIn Email WhatsApp
How to generate leads in Linkedin
Share
Facebook Twitter LinkedIn Pinterest Email

How to generate leads in Linkedin to get new customers

In the eyes of a large majority of users, this professional social network is only seen as a great board to hang our curricula, but it offers enormous networking possibilities to generate leads that we can later convert into sales.

The main basic error of many Linkedin users is that they do not define clear professional objectives. And if you don’t have a professional goal you don’t have actions. If you are not active in social networks, nobody sees you. You don’t exist Looking for a job or business, 5 views of your profile, which is the average number of visits in many users, will not generate any opportunity, ”said Pedro de Vicente , an expert in this network and author of Squeezing Linkedin ”.

How to generate leads in Linkedin

YOUR TARGET MARKET

“The first thing to do is define objectives: what do you want to achieve in Linkedin. Then, define the target market (employer or buyer) and create highly segmented communities in relation to those objectives. Many Linkedin users – this expert affirms – do not have a defined invitation policy. There are users who mistakenly accept all the invitations that come to them because they are ashamed to say no. There is a lack of judgment. When you define objectives, you have niche companies to go to, you have set some functions and some managers to focus on, and you must know who you are interested in accepting and who is not. ”

According to De Vicente, both those seeking employment and those who want to evolve in their jobs or those seeking business, “must be clear about which companies can buy their services, that is, where am I more competitive? Linkedin gives us segmentation criteria to reach only those professionals and companies. ”

INFORMATION AND SEGMENTATION

This expert highlights two great strengths of Linkedin: “On the one hand, you have a lot of information about a professional’s profile. When you locate it you can know a lot about it. And secondly, the very high segmentation capacity it has. The strategic key, in the medium and long term, is to create large highly segmented professional communities to generate (if it does not exist) or support and care for the brand, define positioning, generate and contribute value to those communities through content. And also, at the same time, overlap the strategy with the tactic developing and implementing concrete actions: advertising, internal email marketing on Linkedin, or very personalized message campaigns. It is a mixture that allows to take advantage of that great capacity of location and segmentation of the target that interests to build communities with them.

FOCUS, FOCUS AND FOCUS

When you have that ability to locate the professionals you are interested in, “what they cannot do are general and massive actions, which, in many cases, do not adapt to the profile of a professional,” warns De Vicente. “If you are interested in contacting, for example, with purchasing directors in France, first do a search and location of how many there, and then try to ‘bring them’ closer to your business environment, either as a company follower, or to the user profiles of managers who will then implement full actions. And, from there, design an action as personalized as possible. If it’s internal email campaigns, for example, personalize with the name and what you are offering. And that, which seems logical, is often done badly many times. For example,

FOR SMALL BUSINESSES

Linkedin allows to develop actions aimed at brand and branding and communication and others, to business generation. “We,” says this expert, “have client companies, with an annual budget of around 20,000 euros, and we are generating, in certain campaigns we do quarterly, between 50 and 70 leads monthly. These leads in Linkedin are decision makers in their respective companies. It is adaptable to all types of companies. ”

PREMIUM ACCOUNT

If you are going to use Linkedin professionally it is very advisable to hire a premium account. “For example, the professional looking for sales works with special accounts, such as Sales Navigator, which is an addition to your base account. This account allows you to organize the information in professional leads and in target companies. These accounts allow you to eliminate all the noise from the home page and exclusively present you with the social participation, the updates, the shares they make, the target companies or those managers that you have defined as leads ”.

FIRST AND SECOND LEVEL OF CONTACTS

Direct contacts – first level – are important, but they only represent between 0.01% and 0.03% of the total range of your network of contacts, ”says Pedro de Vicente. “Imagine,” he says, “a network with 8,000 direct contacts, with a range close to 30 million. The opportunities are not at the first level, but outside the first level. If your first level represents 0.01%, the opportunities (whatever is outside) represents 99.99%. And that’s where they are. You have to reach managers who are in your second level, who do not know, but who are key in your business process or job search through common contacts. The key is to rely on those common contacts. ”

how to generate leads on linkedin how to generate leads using linkedin how to generate leads with linkedin
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Clarissa

Clarissa, Founder of PressKS - SEO Analyst and Self-Made Entrepreneur. Pressks.com cover all interesting informative articles that users love to read.

Related Posts

How ERP Software Boosts Efficiency and Productivity

September 13, 2023

Understanding the Stage of Software Testing Life Cycle

September 13, 2023

iOS 17: Unleashing the Power of Innovation

June 6, 2023
Add A Comment

Leave A Reply Cancel Reply

Write For Us
TECHNOLOGY
How ERP Software Boosts Efficiency and Productivity
By ClarissaSeptember 13, 202304 Mins Read
TECHNOLOGY
Understanding the Stage of Software Testing Life Cycle
By ClarissaSeptember 13, 202304 Mins Read
News
Flipkart Big Billion Day Sale 2023 – Exciting Deals Await!
By ClarissaSeptember 17, 202305 Mins Read
Auto
Choosing the Right Cash for Car Company in Newcastle
By ClarissaSeptember 3, 202308 Mins Read
LIfestyle
ADU Laws – Understanding How They Work
By ClarissaSeptember 3, 202302 Mins Read
Food
Embracing a Homely Breakfast Experience at Lallumma’s Dubai
By ClarissaAugust 24, 202304 Mins Read
LIfestyle
Decoding the Quest for Authentic Kerala Dum Biryani
By ClarissaJuly 22, 202304 Mins Read
Travel Updates
Choosing the Best Hotels for a Comfortable Stay in Dubai
By ClarissaJuly 15, 202304 Mins Read

How ERP Software Boosts Efficiency and Productivity

September 13, 2023

Understanding the Stage of Software Testing Life Cycle

September 13, 2023

Flipkart Big Billion Day Sale 2023 – Exciting Deals Await!

September 17, 2023

Choosing the Right Cash for Car Company in Newcastle

September 3, 2023

ADU Laws – Understanding How They Work

September 3, 2023

Embracing a Homely Breakfast Experience at Lallumma’s Dubai

August 24, 2023

Decoding the Quest for Authentic Kerala Dum Biryani

July 22, 2023

Choosing the Best Hotels for a Comfortable Stay in Dubai

July 15, 2023

Top Cash for Cars Glenbrook and Why people check for the professionals

July 13, 2023

Best Car Removal Experts: Delivering Exceptional Services

July 13, 2023
Facebook Twitter Instagram
  • Home
  • Contact Us
  • Write For US
  • About Us

© Copyright 2022 PressKS All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.